9:15 AM Sunday Room: Hearthside Lounge
Until you get paid it is just a hobby or an academic exercise. This interactive talk will layout the basics on how to quickly and properly productize some code, register and set up a business, and the initial business strategy. More importantly, it will help you to plan your marketing attack, product differentiation and unique sales proposition. Discussions will focus on strategic targeting and building a brand quickly by executing on some core marketing basics properly.