Track - Product Management Track

Product management is a business optimization function that oversees technology and product all the way from the product vision through product launch, market, delivery and later sunsetting. Software development teams benefit from understanding product management principles and the product management lifecycle beyond the development stage. Product Management is an attractive career path for developers who want to more strategically affect product outcomes and the business case. There are unique challenges, opportunities and rigor necessary at each phase of the product lifecycle that necessitate different tools to discern threats, respond effectively to opportunities, and nimbly identify appropriate procedures within each phase. Businesses where software development teams understand the product management function and product management teams are well defined, guarantee successful products are delivered that delight customers and increase revenue.