Break the: "IF You Build it They Will Come" - facade

In this session Author, Speaker and Digital & Mobile marketing strategist Kevin Steineman will cover the biggest mistakes most developers make when launching their app, how to avoid them, and what to do instead.

If you've launched an app, or are thinking about doing so STOP and read this: Just because you've put in A LOT of hours into polishing your baby doesn't mean anyone has to use it. In-fact, with over 3-million Apps across Google Play and iOS, chances are they won't even find it. But, luckily for you I'm going to talk about how you can be the EXCEPTION not part of the statistics. Come and listen to my talk if you want to know how to BREAK the "If you build it they will come" facade and learn how to: acquire retain and monetize your users in the optimal way.