Silicon Valley Code Camp : October 11th and 12th 2014session
What Lean Brings To Product Marketing Management
Understand the value of product marketing management and how to apply lean principles to increase your product's success in the market.
About This Session
This discussion will answer the following questions:
What is Lean Product Marketing?
How is Product Marketing Management currently handled?
What is the difference between Product Marketing Management And Product Management?
What distinctions are there in Strategic vs Tactical implementation?
What are some Tips and Tricks from the Lean Marketing playbook that I can immediately apply to increase the success of my product/app/solution?