I've been told DevOps doesn't apply to IoT or to embedded systems. Customers don't want their devices continuously updating. While that may often be true, we're seeing companies like Tesla turn frequent software updates with smaller batch sizes of features into a competitive advantage. At PacBio, I was curious if these same principles could be applied to our DNA sequencers. Over the course of nine years and three hardware platforms, we increased our cadence by a factor of 20x and significantly reduced our time to resolve issues. We learned a ton along the way with some unexpected wins, which I'd like to share in this talk.