3:00 PM Saturday Room: Fireside DGet Idea! Build a Product! Sell it! We've all spent too many hours and too much damn money with this approach only to fail in the end. Mark will teach you had to turn this "Conventional Engineer's Wisdom" on its head and build products that people will buy on day one. Many times, we engineers build features without ever talking to the customers and users who they benefit. We'll start with the absolute basics: how to define your customer and discover what their true problem is. "But I don't have any customers or users!" you will say. You will learn how and where to find them and then how to engage them in meaningful conversation about their problems. Our goal? Build the right solution for the right customer and make them ultimately beg you for your solution. Teaching with examples, Mark will share his specific experiences finding customers and how to talk to them. We'll run through several tools, tips and tricks Mark used to find success (after years of failing). This is a unique opportunity to learn nuggets of Lean Startup wisdom from one of the Bay Area's most enthusiastic trainers and mentors.