10:45 AM Sunday Room: VPA-TheaterAppLovin is a leading mobile marketing platform that helps the world's largest brands reach over two billion consumers globally. Reaching that many users with relevant ads obviously requires a high volume of data storage. In just five short years, AppLovin has grown from a small startup to a global company that processes 150 terabytes of data a day, processing 60 billion daily requests in less than 10 milliseconds per request. With such an accelerated growth rate, AppLovin has had to leverage the most recent developments in data storage technology.
In this presentation, Basil Shikin, VP of Engineering at AppLovin, will argue that the digital world is moving to RAM-based storage, and he'll outline how AppLovin met its data challenge through applying a RAM-first approach to its components.