Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability.
When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.
This session focuses on the applied science of SEO. It gets into the nitty-gritty of search optimization fundamentals including keyword research and analysis. Key takeaways include:
* Understanding SEO’s two audiences
* 4 Phases of Keyword Research
* Applying Keyword Research to Website Architecture