Speaker details
Silicon Valley Code Camp 2011
Athol Foden
Brighter Naming
Athol Foden
Athol Foden is president of Brighter Naming, Silicon Valley's full service professional naming agency for company, product and service names.
Startups and software a specialty.. from this former computer techy and international marketing executive. Author of Spreadsheet Marketing, Brighter Branding, Brighter Names and Brighter SEO.
Speaking Sessions
From Code to Product to Market to Business - Fast Bootstrapping
3:30 PM Saturday Room: Hearthside LoungeEngineers make devices, marketeers make products. Sometimes that engineer is just writing code in the garage. How do you monetize it? This overview talk will show you how to productize your code and get the marketing started. No VC money required...but you need a road map so you look like a proper business to trigger sales and generate income.Pragmatic Naming for Programmers and Product Managers
10:45 AM Sunday Room: Hearthside LoungeYour name is your most used marketing weapon in the battle for mindshare. It is not the brand or the product, but a very important handle for the brand promise. So how does a product manager find a clear, available and unique name for your software product or service? And how do you trademark and protect it? Come hear the practical experience of Athol Foden from http://www.BrighterNaming.com (a former techy), share his practical knowledge of high tech naming.
Silicon Valley Code Camp 2011
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