Massimo Paolini is the founder and CEO of The Spectrum Group Online, a web marketing business based in Silicon Valley. He speaks at various organizations on the power of SEO and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability.
When not working, he is lecturing his 10-year-old son on the value of tetherball twitter.
You built the killer app, created an awesome web site, and started a social media buzz.
But nobody is buying. You have tons of visitors, but no conversions.
Using a variety of free tools you'll be able to track who, why and from where your visitors are coming. Re-adjust your marketing buzz, optimize your site, and ultimately get more people more of what they want. Learn to match your product to your customer needs.
We'll cover the basics, the installation and configuration of Google Analytics and answer any specifics you may have.